Most of the time, near the elevator (this is for the psychological purpose, I assumed), when you walked at any of the shopping malls, you'll smell delicious cookies. That's Famous Amos cookies! These handmade cookies are expensive but no doubt, superbly delicious! When I read the concise history of Famous Amos at the back of the pack, I was very encouraged (this, I also assumed, is part of the psychological purposes). Here's how the cookies became famous:
"Originally, Wally Amos, a true cookies lover, baked his cookies to share with his friends. Once he perfected the ultimate chocolate chip cookies, he started using them as his calling card and as thank-you gifts. As Wally made his rounds in his entertainment business, more and more of his friends and clients asked for another bag of Wally Amos Cookies. Finally, with the backing of several Hollywood personalities, Wally launched The Famous Amos Company in 1975."
When I read about Wally Amos' story, I remember one of Zig Ziglar's famous quotes (oh, I used to listen to See You at the Top audiobook every day!): "You will get all you want in life, if you help enough people get what they want." That mean, first, you want to serve others! Wally initially baked cookies to share with his friends and clients. He wants to serve them. Soon, people want more of his cookies - he delivered what people want - and so he became the channel of blessing to others and himself (automatically) were blessed. From the desire to serve/share with others, he built his company and inevitably became rich! By serving and giving, he already a rich man in his heart and soul.
Do you want to be rich? (Famous, I'm not sure). Then, first – SERVE.
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THINK BIG. START SMALL. GO DEEP.