Monday, May 13, 2019

BOOK REVIEW – Crushing It! How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too (2018) by Gary Vaynerchuk

Gary Vaynerchuk or GaryVee, is a Russian-American entrepreneur, author, speaker and internet personality. It’s you’re an entrepreneur (or wanna-be) and active in social media, you’ll know him. In his 2009 international bestseller Crust It!, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success. In Crushing It!, 9 years later, Gary explains why that’s even truer today, offering his unique perspective on what has changed and what principles remain timeless.

How do I know Gary? Through social media, books, and podcasts. How Gary makes a difference in my life? Because of his in-your-face advice and sometimes renegade wisdom, I start again using Instagram again and created a Twitter account to share my materials on leadership, leadership, and creativity – in short, my personal brand. Also, when my blog URL was blocked on Facebook last month, I have to find another way to spread my brand. Wala!? Create videos and share them on YouTube! It’s not because of Gary alone, of course, but one of the cheerleaders is him. So you can see how valuable this book is to me personally.

There are two (2) parts in this book:

Part 1: Get Pumped. Here Gary tells the importance of building your personal brand, turn your passion into profit, eight things that really matter to “Crushing It!” (Namely, 1) Intent, 2) Authenticity, 3) Passion, 4) Patience, 5) Speed, 6) Work, 7) Attention, and 8) Content. I shared briefly in the video), advised his readers to document rather than creating, reveals the reasons what stopping people from “Crushing It!” and a chapter on giving yourself permission to just do it! I’m pumped up after I finished reading this part.

Part 2: Create Your Pillar. Basically, this part is all about practicality. There are three (3) basics thing that you HAVE to do: 1) create a Facebook page; 2) the importance of using hashtags#, and 3) encouragement to collaborate and partner with others. Then he devotes each chapter to explain about, Snapchat, Twitter, YouTube, Facebook, Instagram, Podcasts and Voice-First. Worth reading it! Gary also tells the stories at the end of each chapter how others used his timeless principles in “Crush It!” to build their businesses and influence.



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